MiChiMu's Haunted House

Miami’s best family friendly haunted house.

October 2019

Project Overview

"MiChiMu's Not So Scary Haunted House" redefines the Halloween experience, offering a 2,500 square foot immersive journey through iconic realms inspired by diverse influences like Dr. Who's TARDIS, Dalí's Spellbound, Sir John Soane's Museum, the Brother Grimm's enchanted forest, Arachnid's lair, and Edgar Allan Poe's study room. This exhibit-grade Haunted House sets itself apart by seamlessly blending scares with artistry.


UX Design
Visual Development
Exhibit Layout
Graphic Design

Key Goals

"MiChiMu's Not So Scary Haunted House" aimed to achieve several key objectives:

Versatility and Repurposability:
  • Develop a haunted house with components designed for versatility and easy repurposing.
  • Move away from the temporary gallery model, focusing on creating a lasting and adaptable exhibit.
Artistic and Thematic Conceptualization:
  • Conceptualize and design rooms inspired by iconic images, ensuring each space contributes to the immersive narrative.
  • Infuse creativity into themes such as the Spellbound Room, Black and White Graveyard, and the Dark Forest, each offering a unique and memorable experience.
Engaging and Multisensory Experience:
  • Craft an experience that goes beyond traditional scares, incorporating haunting music, sounds, and visually captivating elements.
  • Create a sensory journey that immerses visitors in a world where fear meets artistry.

Design Process

Conceptualization and Thematic Design:
  • Define general themes for each room, such as Spellbound, Black and White Graveyard, and Dark Forest.
  • Conceptualize the layout, ambiance, and visual elements for each space, ensuring a cohesive yet diverse experience.
Artistic Detailing and Fabrication:
  • Dive into the artistic detailing of each room, considering the visual impact and thematic relevance.
  • Oversee the fabrication process, translating concepts into tangible elements that capture the essence of the chosen themes.
Versatile Components for Repurposing:
  • Strategically design components with versatility in mind, allowing for easy repurposing in subsequent years.
  • Ensure that the haunted house remains exhibit-grade while offering flexibility for evolving themes.
Engagement through Immersive Design:
  • Implement immersive design principles to engage visitors on a multisensory level.
  • Blend scare tactics with artistic elements, transforming fear into an appreciation for the artistry within the haunted house.


Adobe Illustrator
Adobe Photoshop
Adobe Premier


Lúcia Williams
James Herring